Local Pride! 7 Top Indonesian Clothing Brands to Check Out

The Indonesian fashion industry has rapidly developed over the past few years. It can be seen by how many local clothing brands that offer unique, stylish, and high-quality apparel in Indonesia. Instead of buying international brands, you can support and advance the Indonesian fashion industry. From streetwear to high-end casual designs, Indonesian brands are making a significant mark in the global fashion world. Not few Indonesian local brands have gone international and joined New York Fashion Week or even displayed in New York Times Square.

In this article, we will guide you through the 7 best local Indonesian clothing brands that are often mistaken for imported brands. Whether you’re looking for trendy streetwear, timeless tops, or everyday dresses with colorful patterns, these brands have it all. Get ready to add these brands to your wardrobe!

Read also: Best Places to Rent Designer Gowns in Jakarta

Premium Local Clothing Brands

1. Day and Night

Founded by two siblings, Konny and Yelly Lumentu, this local brand offers a versatile collection of women’s clothing suitable for various occasions, both day and night. The Day and Night products are ideal if you don’t want the hassle of changing clothes in the middle of a busy day, for example, when you work in the office and then have to attend a casual meeting in the evening. With a simple yet elegant design, they have succeeded in creating clothing that can be worn all day without sacrificing comfort and style.

As a continuously growing local clothing brand, Day and Night often collaborates with renowned fashion influencers such as Anaz Siantar and Elxi Elvina, which causes their collections to sell out quickly after release. Their clothing collection has a unique touch with minimalist designs that still attract attention. For example, a bralette that looks simple from the front, but has an alluring backless detail. Their products include various types of clothing such as blouses, jumpsuits, dresses, blazers, as well as accessories like ties, scarves, and scrunchies, suitable for both formal and informal events.

Being an Indonesian fashion brand that focuses on quality, Day and Night’s product prices range from Rp400,000 to Rp700,000. Although their prices are on the higher end compared to local brands in general, the quality and design offered are worth the price. Day and Night does not have physical stores, but they sell their products through e-commerce platforms and often offer attractive discounts on special dates like 12.12.

Website: www.dayandnight-shop.com

Instagram: @dayandnight.official

Tokopedia: https://www.tokopedia.com/dayandnight | Shopee: https://shopee.co.id/dayandnight.official

2. 3Mongkis

Starting with just an unnamed store in Mangga Dua, 3 Mongkis is now widely recognized with branches in several prestigious malls in Jakarta. By upholding the principle of the best quality, 3 Mongkis takes pride in using premium materials to create up-to-date, comfortable, and very versatile designs. Their products come in various style options, ranging from sporty, casual, to elegant for any kind of occasion.

As one of the best Indonesian clothing brands, 3 Mongkis offers quite affordable prices for the quality provided. With prices starting from Rp300,000 for tops and around Rp500,000 for pants, this brand offers a wide range of affordable clothing options in Indonesia without compromising on quality. In addition, 3 Mongkis also offers a collection of staple basic clothing such as tank tops and bralettes that are comfortable and of high quality.

3Mongkis recently launched their latest collection in collaboration with influencer Elxi Elvina with the White Soirée theme. This collection features elegant and exclusively designed lace touches. Although the pieces cost more money, ranging from Rp645,000 to Rp995,000, they are still worth it considering the design and quality offered. With shipping throughout Indonesia, 3Mongkis has become one of the best choices if you are looking for a local clothing brand with superior quality and contemporary designs.

Don’t forget to register on their website and enjoy a discount of Rp70,000 on your first purchase.

Alamat: Ashta District 8, Grand Indonesia East Mall, Kota Kasablanka, By The Sea PIK

Website: https://3mongkis.com/

Instagram: @3mongkis

Tokopedia: https://www.tokopedia.com/3mongkis | Shopee: https://shopee.co.id/3mongkis_

3. Seratus Kapas

Bored with your same old same old clothes? You should get to know Seratus Kapas.

Seratus Kapas is one of the local Indonesian clothing brands that has captured the attention of many people, especially in Jakarta. Founded in 2015, Seratus Kapas focuses on simple yet elegant designs, prioritizing comfort and quality. Seratus Kapas uses natural fabrics, such as cotton and linen, to create collections that are not only comfortable to wear but also environmentally friendly. By collaborating with local artisans and home industries in Java, Seratus Kapas supports Indonesia’s creative economy while delivering high-quality products that align with the modern urban lifestyle.

Known for designs that highlight unique silhouettes, Seratus Kapas offers oversized and flowy clothing, such as balloon pants and long blouses that are very comfortable for everyday wear. Their products also feature distinctive colors produced through natural dyeing processes, creating a look that is different from typical clothing. This brand is very suitable for hijabers because many of their collections elegantly cover the body while remaining fashionable. With prices ranging from Rp399,000 to Rp1,000,000, Seratus Kapas is the perfect choice for quality, unique clothing, and support for the local Indonesian industry.

Website: http://www.seratuskapas.com/

Instagram: @seratuskapas

Tokopedia: https://www.tokopedia.com/seratuskapas

Read more: 7 Finest Batik Shops in Jakarta

Affordable Clothing Brands from Indonesia

1. Cotton Ink

Who said local clothing brands are expensive? It seems like you don’t know about Cotton Ink! Cotton Ink was founded in 2008 by two best friends, Carline Darjanto and Ria Sarwono, who initially just had a hobby of making clothes for themselves and their friends. However, who would have thought that this brand, which started in a simple way, managed to make it onto the Forbes 30 Under 30 Asia 2016 list in the fashion sector? With the tagline “casual with a twist,” Cotton Ink offers simple yet stylish clothing designs, perfect for those who prioritize comfort and a minimalist appearance.

Cotton Ink continues to innovate and launch collections in various categories, ranging from tops, bottoms, accessories, to prayer garments and bags. Their product prices range from Rp200,000 to Rp500,000, making it an affordable local clothing brand. In addition to clothing, Cotton Ink also offers a collection of perfumes, so you don’t only look stylish but also smell good.

If you want to buy their items at a more affordable price without having to wait until the end of the year, Cotton Ink offers a defect sale with attractive discounts. They also offer free shipping with a minimum purchase of Rp250,000 through their website.

Alamat: Plaza Indonesia, Kota Kasablanka, Pondok Indah Mall 2

Website: https://cottonink.co.id/

Instagram: @cottonink

Tokopedia: https://www.tokopedia.com/cottonink | Shopee: https://shopee.co.id/cottonink.official

2. Shop at Velvet

Looking for clothes in neutral colors and minimalist designs? Shop at Velvet is the answer. As one of the local clothing brands in Indonesia, this brand has successfully attracted many consumers with its simple clothing without too many details. Founded by a husband and wife in 2011, this brand began its journey with products initially aimed only at women. As time went on, they expanded their market by offering clothing for men and children.

With a very affordable price range, starting from Rp100,000 to Rp500,000, Shop at Velvet is accessible to many people. Just like the previous local brands in this list, Shop at Velvet also attracts their customers through collaborations with influencers or international companies like Disney, with iconic themes such as Alice in Wonderland and Disney Princess to enhance their appeal.

Although they do not have an offline store, Shop at Velvet often appears at various bazaars in Jakarta, such as the Brightspot Market, giving you the opportunity to see their collection in person.

Website: https://shopatvelvet.com/

Instagram: @shopatvelvet

Tokopedia: https://www.tokopedia.com/shopatvelvet | Shopee: https://shopee.co.id/shopatvelvet

Baca juga: How to Manually Wash Clothes: Easy Tips for Great Results

Indonesian Streetwear Brands

1. Get Dirrty

Get Dirrty is one of the Indonesian streetwear brands that has successfully caught the eyes of fashion enthusiasts both domestically and internationally. Founded in late 2016, Get Dirrty brings a fresh and unique theme of humor and pop culture. With bold and colorful designs, this local clothing brand in Indonesia combines creative elements in each of its collections, ranging from t-shirts, pants, to accessories like masks and socks.

Not only domestically, Get Dirrty has also launched its collections to the international market and attracted major media outlets such as the ELLE UK. With bold and eccentric designs, these Indonesian streetwear brand collections are perfect for those who want to stand out and grab attention. Through collaborations with local illustrators, Get Dirrty continues to innovate with the latest designs targeting various segments, including anime collections for fans. With affordable prices, such as t-shirts priced under IDR 200,000, Get Dirrty has become one of the best clothing brands in Indonesia that streetwear enthusiasts must have.

Instagram: @getdirrty

Tokopedia: https://www.tokopedia.com/find/getdirrty | Shopee: https://shopee.co.id/getdirrty

2. Public Culture

If feminine clothes aren’t your cup of tea, Public Culture can be an alternative. Public Culture offers fresh and bold streetwear designs with a focus on youth culture. This Indonesian streetwear brand has successfully captured attention with its collection of colorful, cute, and unique skater-themed graphic tees.

Besides focusing on clothing, Public Culture offers various accessories such as keychains, hats, and bags that further complement its streetwear collection. The prices offered are quite affordable, starting from Rp200,000 for t-shirts to Rp700,000 for hoodies. Remarkably, their products have already been marketed abroad, such as to Haji Lane in Singapore, Isetan in Kuala Lumpur, and Bottom Line in Fukui, Japan. This shows that Public Culture is capable of competing in the global market, despite originating from Indonesia.

Alamat: Folk Store @ Yogyakarta, Sonderlab @ Jakarta Selatan, Looking Best @ Tasikmalaya, Watts @ Sulawesi Selatan

Website: https://public-culture.com/

Instagram: @ public.culture

Tokopedia: https://www.tokopedia.com/public-culture | Shopee: https://shopee.co.id/publicculture

All in all, the Indonesian fashion industry continues to grow rapidly with the emergence of various local clothing brands. This fact proves that Indonesian clothing brands are capable of competing with international brands in terms of design, quality, and innovation. With a diverse range of styles, from streetwear brands to premium clothing collections, fashion enthusiasts can find various options to suit their tastes.

Why choose international brands when the best Indonesian clothing brands offer equally attractive quality and designs? Let’s support the local industry and add collections of clothing from the best Indonesian brands to your wardrobe! Visit their website now and discover various exciting promotions.